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MarketingBlock · Content and campaigns

Turn your work into your next opportunity

Every completed project gives you something useful to explain: the problem, the work, the decisions, and the result. MarketingBlock is being developed to help businesses turn that material into a more consistent marketing process.

In development. Register your interest to help shape the first workflows.
Register interest Share your marketing workflow
What we want to learn from you
  • Which channels your business uses.
  • Where photos, videos, and project details are kept.
  • Who prepares and approves content.
  • What stops good material from being published.
  • Which results you need to understand.
Proposed scope

From the material you already have to a plan someone owns

The MarketingBlock workflow being shaped Material from completed projects is organized, prepared into content with a consistent voice, planned and reviewed, published through connected channels, and eventually linked back to inquiries. MarketingBlock is in development. In development Proposed scope · shaped with the businesses that register interest 1 Material Photos, videos, notes, feedback, approved to share 2 Prepare A story, a post, a short video idea, in a consistent voice 3 Plan What is prepared, what needs review, what is ready 4 Publish Channels depend on the integrations released 5 Learn Which activity leads to inquiries (longer term) Solid boxes are the intended starting point. Dashed boxes depend on channel connections and attribution work that has not been released. Share material only with the customer's permission and appropriate review.

  • Start with the work you already have

    Photos, videos, customer feedback, and project notes often sit in separate folders. Our intended starting point is to help organize approved material around the story it can tell.

  • Make room for useful content

    A project may support a website story, an educational post, or a short video idea. We are shaping tools that help teams prepare that content with a consistent voice and enough context to make it credible.

  • Give publishing a plan

    Marketing becomes easier to manage when someone knows what is being prepared, what needs review, and what is ready. Content planning and approval are part of MarketingBlock's proposed scope.

  • Connect activity to a business question

    The longer-term goal is to help owners understand which marketing activity contributes to inquiries and customer opportunities. Channel connections, publishing, and attribution will depend on the integrations released for the product.

While you wait

Start collecting the material now

The businesses that get the most from a content process are the ones that already have the raw material organized. A simple habit at the end of each job makes the difference.

Turn a completed project into a marketing story

  1. Photograph the before, the during, and the after

    Same angle where you can. Save them with the job, not on someone's phone.

  2. Write three sentences while it is fresh

    The problem, the decision you made, and the result the customer noticed.

  3. Ask permission once

    Record whether the customer is happy for the project to be shared, and how.

Help shape MarketingBlock

Tell us where your marketing process breaks down. Your input can help focus the product on work that matters to businesses like yours.

Tell us what you need