Collect at the end of the job, not at the end of the quarter
Make the last step of every job a two-minute collection: photos, three sentences, and a permission note. Attach them to the job record. Material that lives with the job is findable months later. Material that lives in a chat thread is not.
Take the same three photos every time
Before, during, and after, from the same spot if you can. Consistency matters more than quality. A phone photo from the driveway on all three days tells a clearer story than one dramatic drone shot with nothing to compare it to.
Write three sentences while it is fresh
- The problem. What the customer was dealing with, in plain words.
- The decision. The one choice you made that another contractor might not have.
- The result. What the customer noticed when it was done.
That structure works for a website story, a social post, a short video script, and a conversation with the next customer. It also keeps the story honest: it describes what happened, not what you would like people to believe.
Ask permission once, and record the answer
Ask the customer whether the project can be shared, whether their name or street can be mentioned, and whether their words can be quoted. Record the answer with the job. A photo of a home is personal information to the person who lives there. Sharing without permission costs more trust than any post earns.
Decide where it goes
Not every project needs every channel. A project with a good before-and-after suits a short post. A project with an unusual decision suits a longer website story that answers a question future customers will search for. A project with a happy customer on camera suits a short video. Pick one, then reuse.
Review before publishing
One person prepares, another person checks. The check is short: is the permission recorded, is anything identifying that should not be, is every claim something you would say to the customer's face? Then it is ready.
Keep a simple log
A list of what was prepared, what was published, where, and when. It shows you which kinds of projects turn into content and which never make it past the folder. Over time, that log is what lets you connect marketing activity to the inquiries it produces.
MarketingBlock is being shaped around exactly this process: organizing approved material, preparing content in a consistent voice, and planning what is ready to publish. Tell us where your marketing process breaks down.